{"id":146213,"date":"2025-03-14T10:12:07","date_gmt":"2025-03-14T09:12:07","guid":{"rendered":"https:\/\/yuppy.company\/portfolio\/carel\/"},"modified":"2025-03-14T10:59:39","modified_gmt":"2025-03-14T09:59:39","slug":"carel","status":"publish","type":"portfolio","link":"https:\/\/yuppy.company\/en\/portfolio\/carel\/","title":{"rendered":"Carel"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_image=&#8221;145699&#8243; overlay_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;5&#8243; uncode_shortcode_id=&#8221;148851&#8243; overlay_color_type=&#8221;uncode-palette&#8221; el_id=&#8221;sez-hero&#8221; el_class=&#8221;singolo progetto&#8221;][vc_column column_width_percent=&#8221;100&#8243; 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gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;154854&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;632177&#8243; limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;140942&#8243;]CAREL is not only technological innovation, but also digital innovation. We managed social and analyzed online brand reputation, turning data into strategic value.[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;632177&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;581862&#8243;][vc_column_text uncode_shortcode_id=&#8221;171452&#8243;]CAREL is a global benchmark for control solutions in the HVAC\/R (Heating, Ventilation, Air Conditioning, and Refrigeration) industry. A brand that constantly innovates in its industry could not neglect its digital presence. Therefore, it entrusted us with the strategic management of its social channels and an in-depth digital intelligence activity to monitor and improve its online brand reputation.<\/p>\n<p>We developed a targeted editorial plan to strengthen brand awareness, enhancing CAREL&#8217;s technological innovations and its commitment to sustainability. Each piece of content was designed to engage the audience, creating an authentic dialogue and increasing engagement.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;537856&#8243;][vc_column_text uncode_shortcode_id=&#8221;845852&#8243;]In parallel, we implemented an advanced digital intelligence system to analyze online brand sentiment. 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