Carel

CAREL is a global benchmark for control solutions in the HVAC/R (Heating, Ventilation, Air Conditioning, and Refrigeration) industry. A brand that constantly innovates in its industry could not neglect its digital presence. Therefore, it entrusted us with the strategic management of its social channels and an in-depth digital intelligence activity to monitor and improve its online brand reputation.

We developed a targeted editorial plan to strengthen brand awareness, enhancing CAREL’s technological innovations and its commitment to sustainability. Each piece of content was designed to engage the audience, creating an authentic dialogue and increasing engagement.

In parallel, we implemented an advanced digital intelligence system to analyze online brand sentiment. Through detailed reports and in-depth analysis, we monitored conversations, perceptions and industry trends, providing CAREL with strategic insights to optimize communication and strengthen its digital reputation.

Through a data-driven approach and ongoing optimization of digital strategies, CAREL has consolidated its online leadership, turning social media and brand reputation monitoring into key business tools.