Adidas Dunamis

Marcolin, in partnership with Adidas, had a prime opportunity to showcase the Dunamis sports eyewear in the exclusive Adidas House during the Paris Olympics. To make the most of this stage, we developed an engaging, interactive experience.

By leveraging virtual technology, visitors could try the Dunamis eyewear in simulated environments, experiencing its performance and comfort in realistic scenarios. This approach not only emphasized the product’s strengths but also forged an emotional bond with visitors, transforming a simple display into a memorable moment.