Love Bag Eva: a gateway to handbag paradise.

Services

Augmented Reality
3D Video

Together with Pinko, we stepped into the Garden of Eden to present the Love Bag Eva in a uniquely innovative way.

Pinko needed a creative, high-impact campaign for the launch of its new Love Bag Eva. Teaming up with our tech partner Customix, we created an immersive storyline set in the Garden of Eden to highlight the iconic essence of the bag. Through augmented reality and cutting-edge infrastructure, this initiative transformed customer engagement into an interactive emotional journey.

The campaign culminated in an exclusive event at Rinascente in Florence on September 12, 2023, where guests could explore Pinko’s Garden of Eden. The result was an impactful launch seamlessly uniting creativity and technology.