Selling a product that doesn’t exist: Antartica’s virtual innovation.

Services

3D Modeling
Augmented Reality

We helped Antartica sell its jacket collection before production even began, thanks to a groundbreaking 3D virtual experience.

Antartica faced the challenge of presenting a new garment at Pitti Immagine, but production delays meant the physical collection wouldn’t be ready in time for the event. In collaboration with our partner Customix, we turned this obstacle into an opportunity by developing a virtual realm where the product could be explored in 3D.

This innovative digital representation allowed visitors to examine every detail of the garment with such realism that it was easy to forget the physical product wasn’t there. The result was a striking presentation that fused technology and fashion to create a state-of-the-art experience.