From seawater to a beauty elixir: the concept behind Iamares Cosmetics.

Services

Brand Identity
Packaging

We transformed sea water into a beauty elixir, crafting a unique identity for Iamares Cosmetics.

The client aimed to develop a product line centered on the beneficial properties of marine water. Inspired by this vision, we devised an evocative name that conveys the idea of “the sea within,” capturing the brand’s essence. Inspired by this vision, we devised an evocative name that conveys the idea of “the sea within,” capturing the brand’s essence.

This concept guided the creation of a coordinated image expressing purity and vitality, with a wave-inspired logo and elegant, eco-friendly packaging rooted in marine themes. The result is a strong and consistent identity that tells of the beauty of the sea in every detail.

Midnight Shore

Azure Wave

Tidal Blue

Coastal Dune

- Naming

We created a name that evokes the brand’s essence and profound connection with the sea, highlighting its uniqueness and benefits.

- Coordinated image

We developed a clear, consistent visual identity that communicates freshness, beauty, and a bond with nature.

- Logo design

A design echoing the ocean’s waves and the purity that embodies the brand’s core values.

- Packaging creation

We designed packaging that blends elegance and practicality, drawing inspiration from the colors and shapes of the marine world. By using natural materials, the packaging remains eco-friendly. By using natural materials, the packaging remains eco-friendly.he pack eco-sustainable.