I-Wood: the social strategy that fuses technique and emotion.
Services
Social Media Management
Strategy
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brand storytelling social media communication strategy illustration
We helped Berti set the (wooden) groundwork for success by positioning I-Wood on social media through a winning strategy.
Berti wanted to promote its I-Wood brand to capture a new market segment, positioning the product as an innovative choice for wood-based coverings. We developed a targeted strategy combining technical and emotional communication to generate content showcasing I-Wood from multiple angles.
On social media, the product was introduced not only through its technical features—quality and versatility—but also as a design element that can enhance any environment. The campaign bolstered the brand’s positioning, captivating a broad and diverse audience with a compelling narrative.
